The Corporate communication will involve much more than just motivating the employees and then dispensing the good PR. It does represent the tool to be leveraged and the process which is to be mastered. A Power of Corporate Communication shows the managers and the executives how to communicate effectively with the fellow employees from a mailroom to boardroom, and also between the organizations and across the industries. Fully accessible and nonacademic refreshingly, it will create the easy-to-follow map of world of corporate communication, with the workplace-tested approaches for addressing the common challenges. Written by the two leaders in the today’s corporate communication field Paul Argenti is an author of 1994’s Corporate Communicational Power of Corporate Communication is replete with the careful analyses and the real-world examples and the case studies from a leading organizations also including Sony, Coca-Cola, and the GE.
The effective corporate communication does requires the carefully formulated and the implemented program, one which will both craft the corporation’s image and a protect which image when the problems arise. A Power of the Corporate Communication is the most straight-talking guide of today’s for mastering an art and leveraging a power of the corporate communication.
The key components of a corporate communication function. Methods to manage the multiple constituencies and the deliver consistent, the relevant messages Crisis communication tactics, and a dangers of creating the “spin” as opposed to facing the problems head-on.
The Successful communication program is a central to everything the organization do accomplishes, or will hope to accomplish. Let a Power of the Corporate Communication do provide you with a tools which you need to establish and maintain the program and build the corporate communication program which provides you with the strategic advantage.
“If it is left unaddressed, issues of the corporate communication could come back to haunt the company, and when addressed, they could extend the success.
The communication is widely been accepted as the strategic business tool. Just as the accountant should know how to apply the math skills to the financial management and the general counsel should apply the knowledge of law to protecting a business’s interests, today’s communicator should know how to use the skills to solve the business problems.
How Do You Know Whether The Organization Uses The Communication Strategically? Ask Yourself The Questions Below:
Does the organization have the strategic communication plan which will explain how the communication activities will help it to succeed? If not, then you are likely to get the minimal return on the investment in the things like the company intranet, newsletter, and even the e-mail. The Corporate communication should be funded for a reason: to help a company to achieve the goals. If you do see no evidence which the communication has the positive impact on a business, you are likely wasting the time and the money.
If you have the communication department or the staff person, are these goals aligned with a company’s goals? Communication goals should focus on the business outcomes, not the tactical outputs. The outcome-oriented goal is to educate the employees about a company’s top three objectives for a year. The output-oriented goal is to produce the 12 issues of a company newsletter this year.
Does the communication staff considers the “customer” to be leader of the business? If a communication function does exists solely to satisfy the employees, the customers, reporters or any of the other audience, staff’s energies are been misdirected. The business leaders set the goals and the priorities. achieving them will require efforts of the employees, the loyalty of the customers, and sometimes a cooperation of the other groups. Influencing those groups in ways which helps the business is the job of a strategic communicator.
Is the communication among the people and the groups in organization is managed well? If the systems do not exist to enable the communication and the processes do not work, then the communication is not the strategic tool. The business would not tolerate the shoddy inventory control system or the broken manufacturing process. Why must it tolerate the communication processes which do not work?
Is The communication two-way activity in the organization? To be used most effectively, the communication can’t be top-down. The business leaders should engage the employees, customers, suppliers, the shareholders and the other groups in the dialogue. In addition, people in these of the key groups should be able to initiate a dialogue, not just respond when been prompted.
Notice here that none of the questions above asks about the grammar or spelling. They are just the tools of trade, but unless the business does apply these tools to help it to succeed, buying them is foolish.
In the global economy of today, English is an international language of the business. 750 millions of people do speak English in professional setting, and over about one billion more are in a process of learning it as second language. The clear and confident English communication skills now are, more than ever, critical for a success of the global organizations.
A CommuniCorp International do understands this vital need and has also designed the services to provide the results and a long-term benefits for the corporate clients.
Boost the Employees Confidence
Can you do afford to have your staff suffer from the lack of confidence?
By providing a non-native English speakers an ability to speak up clearly, articulate the thoughts, and precisely express the ideas, we do increase a self-confidence of each of the clients. A client-sponsoring the organization, in turn, benefits from the increased productivity and the greater passion for the success.
Increase The Customers’ Satisfaction
You do spend lot of the time and resources for acquiring and retaining the customers. Do you have a luxury to upset even single of these customers by having the disastrous misunderstanding?
Exemplary the customer service is the foremost goal of a modern global corporation. If the company do have a multinational employees or the non-native English speaking executives in the client-facing roles, clear in the communication is vital.
Avoid The Worst Nightmare
Did you ever imagined that a single miscommunication could damage the company beyond repair?
Single incorrectly spoken or the mispronounced word could cost the company valuable time and the money. By training effectively the employees and the executives to communicate clearly, your firm would benefit by avoiding a huge losses, worst of which was been experienced by an aviation industry.
Creative Cooperative Teams
Two things will define a successful work team: A good problem-solving skills, and the strong collaborative ability. What will hold so many teams back from achieving up these qualities? Many times it is quite natural human tendency to feel that “my way is a only way.” Flexibility is a first requirement for the good team player. With this quality firmly in the place, the team members can listen better, build up on each other’s ideas better, and then finally make the better decisions. The great team is more than a sum of its parts-as long as the parts do know it.
The attendees are then led through the series of the exercises which let them experience a basic principles of the creativity and the cooperation:
Communicate well. A Good communication do involve both sending and receiving the information clearly. We are the good “Receivers” get a more mistake-free messages if we do keep all our attention focused outward. We are the good “Senders” if we make the habit of checking in, to ensure that our message was clear.
Share even the bad ideas. Second inviolable rule, and the must for brainstorming the sessions. Since all the creative people do have many lousy ideas before they could get the good one, it does stands to reason that a faster you dig sooner you will hit the pay dirt. Your team does not have to act on the lousy ideas. But each member do have to share them.
Accept and handle the conflict. Like the stress, conflict is inevitable. Like the stress, it can also be both the positive and the negative. Positive dynamics of the conflict does include increased energy and the attention. The negative ones include the resistance and the defensiveness. Remaining flexible during the times of conflict is a key. Although this will not come naturally to most of the people, simple secrets exist to help us to do it.
Focus on the partner Not yourself. The indispensable trait of a good teams is the cooperation. and the indispensable trait of a cooperation is the outward focus, the willingness to be as interested in the other peoples thoughts and the ideas as in your own. Whole team ultimately may decide to go with an idea you brought up in first place, but during brain-storming session this is not a point. Listening to the team members is a point. Put in another way: having the ideas will make you good team player; clutching them fiercely to the chest will not.
Corporate Communication Encodes and Promotes:
The strong corporate culture
A coherent corporate identity
A reasonable corporate philosophy
The genuine sense of the corporate citizenship
The appropriate and the professional relationship with a press
The quick, responsible ways of communicating in the crisis
Understanding the communication tools and the technologies
The sophisticated approaches to the global communications